Based on a design which was originally commissioned by a financial institution in 2008, Brummell takes a more simplistic geometric approach without missing its original humanist characteristics. In fact, Brummell combines classical organic proportions (such as the varying width of capitals) with sharp geometrics, resulting to a less mechanical but refined structure. It is firm, sharp and extremely versatile. Its large round counters introduce an engaging element which delivers clarity equally well on fine print, harsh analog signage and pixel environments. Recurring minimal shapes in Brummell are interrupted by more traditional and easily perceived forms (such as the two-storeyed roman ‘a’ with a vertical spur, or the traditional ‘r’) in order to maximize legibility.

Brummell exudes a progressive, elegant and understated personality, which coupled with its natural wit comes out distinctively simple. It is carefully tuned to fit long text with the right balance of rhythm, harmony and a subtle dose of individuality pronounced by the distinct diamond-shaped dots above letters such as ‘i’ and ‘j’ or characters such as the smart two-stroke ‘k’ (an homage to the one-stroke oldstyle lowercase Greek kappa).

Its vertical strokes grow into angled endings whereas curved strokes and open counter shapes are terminated with vertical endings. On the other hand, the ascenders and descenders are quite compact to allow tight leading.

Designed for extended reading as well as signage applications, Brummell accommodates both by cleverly combining narrow letterforms (such as ‘b’ or ‘n’), with spacious counters and open shapes such as the circular ‘o’ or ‘c’. This technique offers economy of space without sacrificing legibility even from a distance. The addition of distinctive shapes (such as ‘k’), whimsical alternates (such as the cursive ‘B’) or humanist proportions, create a synergy of characteristics which provide an understated contemporary quality, lacking from most mainstream san serifs.

The strokes are simple and monolinear and for those who prefer a less striking impact, there is a number of subtle alternate glyphs such as letters ‘i’ and ‘j’ with round instead of diamond-shaped dots.

Brummell is a multiscript typeface which supports Latin, Greek and Cyrillic. The family consists of a total 16 styles from Hairline to Black including italics.