PF Principal celebrates the artistry of stone carving while embracing a contemporary sensibility. Ιt elevates dignified capitals, the graceful flare of stone-carved serifs, and the quiet strength of vertical stress. Principal has been drawn for today’s visual culture — sharpened for clarity, adaptable across media, and alive with nuance for branding, editorial, and cultural expression.

The design reveals its dual character. The uppercase letters are generous and stately, their subtle flares recalling the permanence of hand-carved inscriptions. The lowercase, more restrained and slightly condensed, bring clarity and efficiency to text while maintaining an organic rhythm. In heavier weights, contrast heightens for drama and elegance; in lighter styles, it softens for readability and comfort.

Principal is also a typeface of choice and flexibility. Distinct display alternates with flattened lowercase tops add a contemporary personality, while stylistic sets reveal alternate forms — from expressive flourishes to pared-back simplicity. A variable font version and full support for Latin, Greek, and Cyrillic expand its reach across platforms, languages, and design contexts.

The result is a type family that thrives where sophistication and personality are paramount. From fashion houses to wine labels, cultural institutions to editorial mastheads, Principal offers a typographic voice that is both refined and assured. It is a serif with history in its bones and modernity in its stance — proof that even in a digital age, the analog endures with elegance and authority.