Latest Buzz and typographic affairs. A transparent look into the world of Parachute®. New releases, events, lectures, workshops, exhibitions and multidisciplinary projects.
Since its inception, Parachute® has received more than 35 international distinctions including the esteemed Red Dot Grand Prix and TDC Certificate of Typographic Excellence. Additional awards were received by the European Design Awards, Tokyo TDC, German Design Awards, HiiiBrand, Granshan Awards, Communication Arts, Creative Review.
Be it magazines, books or newspapers, the work, the expertise and the bold approach to design of Parachute® Typefoundry has been featured in major publications around the world.
We are a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. Never content with the average, we manage to bridge the West with the East, the North with the South and combine tradition with innovation. We have collaborated with several leading organizations since 2001 and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Bank of America, Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.
Our type library reflects the work of several talented designers, creatives, engineers and storytellers obsessed with type. Be it analog, digital or spatial, we use the power of typography to transform global brands.
DIN Max - New release
This new release redefines DIN in order to handle the demands of modern technology. It is a brand new variable type system completely re-designed and re-imagined from the ground up with 3 design axes. Expanding the utility of DIN Max we introduce a number of new novelties. Two additional widths, Extra Compressed and Wide, were added at both ends of the design spectrum, with the very narrow widths to be well suited for display use, whereas the wide version is equally comfortable for display and text use. Furthermore, DIN Max comes now with cleaner shapes and higher legibility even at small sizes whilst its robust strokes and revised spacing makes the new version much more readable. DIN Max features a palette of 100 weights (including a variable font file with unlimited variations) and language support for Latin, Greek and Cyrillic.