Latest Buzz and typographic affairs. A transparent look into the world of Parachute®. New releases, events, lectures, workshops, exhibitions and multidisciplinary projects.
Since its inception, Parachute® has received more than 40 international distinctions including the esteemed Red Dot Grand Prix and TDC Certificate of Typographic Excellence. Additional awards were received by the European Design Awards, Tokyo TDC, German Design Awards, HiiiBrand, Granshan Awards, Communication Arts, Creative Review.
Be it magazines, books or newspapers, the work, the expertise and the bold approach to design of Parachute® Typefoundry has been featured in major publications around the world.
We are a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. Never content with the average, we manage to bridge the West with the East, the North with the South and combine tradition with innovation. We have collaborated with several leading organizations since 2001 and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Bank of America, Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.
Our type library reflects the work of several talented designers, creatives, engineers and storytellers obsessed with type. Be it analog, digital or spatial, we use the power of typography to transform global brands.
The founder of Parachute® started his design career creating artwork for community and university groups as well as concert venues for local Toronto bands. Early on, as a student at the University of Toronto, he developed an interest in letterpress and type design while working as an apprentice at a printing house in Canada's largest and diverse metropolis. Panos is a UofT graduate with a major in Applied Science and Engineering. Following his graduation, he studied Graphic Communications at Ryerson University. In his early transition years, he got involved with a theatre company, founded a design studio and pursued an academic career as a lecturer at George Brown College in Toronto. A few years later, after moving to Athens, he became the Editorial Director of the iconic Status magazine before starting his own publishing company. Eventually, his obsession with typography was decisive enough to turn his passion into a profession.
Vassiliou has collaborated with advertising and branding agencies in Europe, North America, Latin America and Asia to design bespoke typefaces for several companies and organizations such as Bank of America, European Commission, UEFA, Samsung, Ikea, Financial Times, National Geographic.
A multi-awarded type designer, Vassiliou has spawned numerous brand-defining typefaces over the past 15 years. In 2012, he was awarded the prestigious Grand Prix by Red Dot. He has also been honoured by TDC New York, European Design Awards, Tokyo TDC, German Design Awards, Communication Arts, HiiiBrand, Creative Review, Granshan Awards and more.
Panos has been on the board of directors for cultural organizations, has lectured across Europe on branding, design and typography and served as a jury member of several international competitions as well as President of the D&AD Awards 2021 Type Design competition.
A meticulous devotee to the power of the letterform, Vassiliou's main passion is the psychology behind type design and its impact on successful brands. When not thinking type, he often hits the road on his bobber or sets sail for the Greek islands.