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Since its inception, Parachute® has received more than 40 international distinctions including the esteemed Red Dot Grand Prix and TDC Certificate of Typographic Excellence. Additional awards were received by the European Design Awards, Tokyo TDC, German Design Awards, HiiiBrand, Granshan Awards, Communication Arts, Creative Review.
Be it magazines, books or newspapers, the work, the expertise and the bold approach to design of Parachute® Typefoundry has been featured in major publications around the world.
What started out as an online platform for the Typophile Generation, TYPEROOM developed into one of the most influential type blogs today as well as a creative hub and concept store in the historic centre of Athens/Greece. This is where culture meets typography!
We are a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. Never content with the average, we manage to bridge the West with the East, the North with the South and combine tradition with innovation. We have collaborated with several leading organizations since 2001 and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.
Our type library reflects the work of several talented designers, creatives, engineers and storytellers obsessed with type. Be it analog, digital or spatial, we use the power of typography to transform global brands.
Which typeface wins elections?
During the recent Greek National Elections, Bague Sans by Parachute® emerged as the triumphant typeface, securing an impressive 52% of the votes in a noteworthy campaign that featured the participation of three distinctly diverse political parties.
As the election fever gripped the nation, the significance of visual communication in political campaigns came to the forefront. Recognizing the power of typography in influencing public perception, each political party sought to make a lasting impact through their choice of typeface.
In this competitive arena, Bague Sans proved to be the standout candidate. Developed by Parachute®, this typeface boasts a unique blend of modernity and sophistication, making it a compelling choice for the diverse political ideologies represented by the participating parties.
Bague Sans’ success can be attributed to its striking visual appeal and versatile design. Its clean lines and balanced letterforms exude a sense of trustworthiness, projecting a professional and credible image for the political campaigns. Additionally, the font's readability ensured that voters could easily connect with the messages conveyed, fostering a deeper understanding of the parties' core values and policies.
Beyond aesthetics, the choice of Bague Sans also hinted at a collective desire for progress and a forward-looking vision for the nation. The typeface's contemporary charm and innovative touch resonated with voters, suggesting a departure from traditional politics and a willingness to embrace change.
Furthermore, the fact that three distinct political parties adopted Bague Sans showcased its cross-party appeal. It transcended party lines, emphasizing a shared belief in the importance of clear and impactful communication, while also underscoring the significance of unity and cooperation amidst political diversity.
Bague Sans had proven its worth in previous design projects, but its prominent role in the Greek National Elections catapulted it to the forefront of the international typographic landscape. As news of its successful implementation spread, designers and typographers worldwide lauded its versatility and ability to communicate effectively across diverse contexts.
The impact of Bague Sans’ victory in the Greek National Elections goes beyond its immediate recognition as the winning typeface. It reinforces the idea that typography is not merely an aesthetic choice but a powerful tool for shaping public perception and influencing political outcomes. Moving forward, political campaigns and designers alike are likely to consider the role of typography more thoughtfully, recognizing the potential it holds in rallying support and conveying messages that resonate with the masses.
In conclusion, Bague Sans’ triumph in the Greek National Elections marks a defining moment in the world of typography and political communication. Its versatile design, modern aesthetics, and cross-party appeal have set a new standard for political campaigns, ushering in an era where the choice of typeface holds significant weight in the pursuit of public support and a shared vision for the future.