Latest Buzz and typographic affairs. A transparent look into the world of Parachute®. New releases, events, lectures, workshops, exhibitions and multidisciplinary projects.
Since its inception, Parachute® has received more than 40 international distinctions including the esteemed Red Dot Grand Prix and TDC Certificate of Typographic Excellence. Additional awards were received by the European Design Awards, Tokyo TDC, German Design Awards, HiiiBrand, Granshan Awards, Communication Arts, Creative Review.
Be it magazines, books or newspapers, the work, the expertise and the bold approach to design of Parachute® Typefoundry has been featured in major publications around the world.
We are a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. Never content with the average, we manage to bridge the West with the East, the North with the South and combine tradition with innovation. We have collaborated with several leading organizations since 2001 and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.
Our type library reflects the work of several talented designers, creatives, engineers and storytellers obsessed with type. Be it analog, digital or spatial, we use the power of typography to transform global brands.
Cinematography - The Voice of Typography
On the occasion of the release of our first variable typeface PF Grand Gothik, Parachute Typefoundry invites you to explore the relation between typography and cinematography with a presentation by Typical Organization and a poster exhibition.
Since the beginning of the history of cinematography in the silent film era, before the invention of talking pictures in the 1920s, typography has had an essential meaning-conveying role in cinema. Taking this as a starting point, Typical Organization will propose a draft reflection, with visual references, on the heritage of the use of type in moving pictures. At the same time, current technological developments in type design and the new era of variable typefaces raise questions on the relation between typography and notions of movement. In this context, Parachute Typefoundry will re-examine and re-interpret traditional associations between letterforms and movement, while navigating the possibilities generated by the variable font technology. For that evening only, an installation/exhibition of typographic posters will be held at Typeroom, blurring the boundaries between moving pictures and type on paper.
Date: Thursday 6 December 2018