Latest Buzz and typographic affairs. A transparent look into the world of Parachute®. New releases, events, lectures, workshops, exhibitions and multidisciplinary projects.
Since its inception, Parachute® has received more than 35 international distinctions including the esteemed Red Dot Grand Prix and TDC Certificate of Typographic Excellence. Additional awards were received by the European Design Awards, Tokyo TDC, German Design Awards, HiiiBrand, Granshan Awards, Communication Arts, Creative Review.
Be it magazines, books or newspapers, the work, the expertise and the bold approach to design of Parachute® Typefoundry has been featured in major publications around the world.
We are a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. Never content with the average, we manage to bridge the West with the East, the North with the South and combine tradition with innovation. We have collaborated with several leading organizations since 2001 and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Bank of America, Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.
Our type library reflects the work of several talented designers, creatives, engineers and storytellers obsessed with type. Be it analog, digital or spatial, we use the power of typography to transform global brands.
Parachute's new catalog is full of awards
We present you with Parachute®’s new integrated font catalogue in the shape of a hand fan. Inspired by Pantone’s famous colour guide the new typographic catalogue includes a total of 75 PF typefaces. With the use of elaborate printing and sophisticated embossed techniques on special papers including hot foil stamping, five award-winning Parachute® fonts are highlighted, forming the word AWARD when read from front to back. Furthermore, a flexible typographic ruler (Typometer) is included on the front pages of the catalogue, inviting typographers and graphic designers to step away from their screens and follow a hands-on approach to typography. Custom etched metal plates of 7mm were used for the embossed elements on the cover. The covers were printed with white / black hot foil stamping and the catalogue’s shape was cut with round corners. The catalogue comes in 2 versions one with a white and one with a black cover.