Latest Buzz and typographic affairs. A transparent look into the world of Parachute®. New releases, events, lectures, workshops, exhibitions and multidisciplinary projects.
Since its inception, Parachute® has received more than 40 international distinctions including the esteemed Red Dot Grand Prix and TDC Certificate of Typographic Excellence. Additional awards were received by the European Design Awards, Tokyo TDC, German Design Awards, HiiiBrand, Granshan Awards, Communication Arts, Creative Review.
Be it magazines, books or newspapers, the work, the expertise and the bold approach to design of Parachute® Typefoundry has been featured in major publications around the world.
What started out as an online platform for the Typophile Generation, TYPEROOM developed into one of the most influential type blogs today as well as a creative hub and concept store in the historic centre of Athens/Greece. This is where culture meets typography!
We are a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. Never content with the average, we manage to bridge the West with the East, the North with the South and combine tradition with innovation. We have collaborated with several leading organizations since 2001 and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.
Our type library reflects the work of several talented designers, creatives, engineers and storytellers obsessed with type. Be it analog, digital or spatial, we use the power of typography to transform global brands.
National Typographic Elections 2019
A few weeks before the 2019 European Parliament election, Parachute® Typefoundry and Typeroom inaugurated Greece's first-ever National Typographic Elections on Sunday, May 12, 2019.
The purpose of this interactive educational event was to familiarize students and professionals of visual communication alike with the use of typefaces for political branding. In this election the voters aka the Athenian graphic design community opted to choose their own favourite font system among ten candidates. The type families and their perspective weights were "transformed" into ten typographic ballots. Ten different paper ballots and envelopes were created for the event following the exact sizes and proportions of the statutory requirements of the parliamentary election voting materials in Greece.
On that day the venue aka Typeroom was to resemble a real polling station with the addition of desks, windows and ballot boxes. The signage of Typelections 2019, both internally and externally, was informative of the electoral process to the voters. The purpose of the overall visual branding of the action was to refer to a real electoral contest in Greece.
The poster of the action was accompanied by heavy-typographic flyers with campaign taglines to match the state of politics as we know it. A collectable booklet, made up of ten typographical ballots and the accompanying slogans of each Parachute® Typefoundry type system, was also designed as a complimentary gift to all voters. The cover of the oversized limited-edition booklet (3500mm x 180mm) of Greece's inaugural "Typelections" is designed to reference Greece's vintage official government folders circa 1960s.
Parachute® Typefoundry sought to convey to both students and professionals or lovers of visual communication alike type-related knowledge and the importance of the font of choice to our lives and actions. During "Typelections 2019" a series of small lectures highlighted the link between political branding and typography worldwide.
Eventually, on Sunday the 12th of May Greece's typographical revolution was launched -one type system at a time.