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Since its inception, Parachute® has received more than 35 international distinctions including the esteemed Red Dot Grand Prix and TDC Certificate of Typographic Excellence. Additional awards were received by the European Design Awards, Tokyo TDC, German Design Awards, HiiiBrand, Granshan Awards, Communication Arts, Creative Review.
Be it magazines, books or newspapers, the work, the expertise and the bold approach to design of Parachute® Typefoundry has been featured in major publications around the world.
We are a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. Never content with the average, we manage to bridge the West with the East, the North with the South and combine tradition with innovation. We have collaborated with several leading organizations since 2001 and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Bank of America, Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.
Our type library reflects the work of several talented designers, creatives, engineers and storytellers obsessed with type. Be it analog, digital or spatial, we use the power of typography to transform global brands.
Typographica reviews PF Marlet
PF Marlet is a type system consisting of five families with distinct voices and purposes. Despite the differences in their design, each family conveys an edgy feeling of elegance in its own way. This creates a cohesive system that is functional but has a strong personality” writes Typographica’s Noemi Stauffer in her review of Parachute’s PF Marlet typesystem.
“Parachute’s new superfamily doesn’t strictly follow any historical model or construction, and that’s why I find it so appealing” she adds. “Marlet is first and foremost a display system, with four of its families meant to fill this role. Their contrast ranges from medium (Marlet Display) to high (Marlet Finesse), with a more condensed family (Marlet Titling), and one to push forward its extravagant nature (Marlet Swash).... All together, the PF Marlet superfamily is relevant because it seeks beauty while embracing originality”
Read the extensive review of Parachute’s multi awarded edgy and elegant Marlet typesystem here.