ECLECTIC FONTS FOR LIVING BRANDS
Be it an original design, a redesign, a complex script for global markets or a variable font, our team has developed consistent, flexible, long-lasting custom typefaces for some of the world’s most iconic brands and institutions such as Bank of America, Apple, European Commission, National Geographic, IKEA, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
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The landscape of visual communication is changing. We have print in all different shapes and forms, digital platforms, physical backdrops, screens, wearables, all communicating in a multiple space global environment. Parachute® with its team of experts, will design your brand typeface with a cohesive visual language across the entire communication space and optimise its performance in virtually any environment. Imagining, creating and generating typefaces is our thing. We understand the needs of our clients beyond local markets, we translate the emotional aspects of your brand into the right typeface, we help you keep pace of the technology race and convey your message in style.
Recently, D&AD invited Panos Vassiliou, who was appointed President of the Type Design Competition, to write an article on how typography affects the visual language of a brand. Here, in a few sentences, you will find out how typography has become the star of the visual communications industry and why it is so important for your company to invest in its own custom typeface.
A bespoke typeface elevates a brand's identity. But sometimes it is the financial benefit of going bespoke that really, truly, matters.
Parachute® is more than a type foundry. It is an experimental space, a typographic playground expressed in a design studio, showroom and concept store under one roof with our creative hub Typeroom®. A place to experiment, play and create. Our team is a small visionary group of type designers, graphic designers, font engineers and copywriters who have effectively collaborated with leading international organizations to incorporate complex custom type design into their brand’s strategic plan and convey their message in style. We use the power of typography to transform living brands to global brands and local leaders to next-generation global leaders. Our work has earned numerous accolades with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, German Design Awards, Communication Arts and many others.
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If you would like to request a quote and talk to us about custom work or corporate licensing, get in touch and we will be more than happy to chat with you on how we can design the right typeface for your next project. Meanwhile, check out our Travel Book showcasing Parachute's bespoke typography around the world.
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Bank of America
We were commissioned to create a new set of custom corporate typefaces for Bank of America, the second largest bank in the USA. They are used as part of a consumer campaign which includes TV spots, digital advertising, print ads and select outdoor, as well as improvements to the bank’s website and mobile offerings. To further establish a cohesive visual language, all employees in all branches use these typefaces in their daily communications. Bank of America has also introduced an integrated, international campaign highlighting the strength of Merrill Lynch, its wealth management division. Following the regular width cuts, we developed a condensed version as well.