ECLECTIC FONTS FOR LIVING BRANDS
Be it an original design, a redesign, a complex script for global markets or a variable font, our team has developed consistent, flexible, long-lasting custom typefaces for some of the world’s most iconic brands and institutions such as Bank of America, Apple, European Commission, National Geographic, IKEA, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
>> Choose a project from the selected list or scroll the icons to pick one and view details.
The landscape of visual communication is changing. We have print in all different shapes and forms, digital platforms, physical backdrops, screens, wearables, all communicating in a multiple space global environment. Parachute® with its team of experts, will design your brand typeface with a cohesive visual language across the entire communication space and optimise its performance in virtually any environment. Imagining, creating and generating typefaces is our thing. We understand the needs of our clients beyond local markets, we translate the emotional aspects of your brand into the right typeface, we help you keep pace of the technology race and convey your message in style.
Recently, D&AD invited Panos Vassiliou, who was appointed President of the Type Design Competition, to write an article on how typography affects the visual language of a brand. Here, in a few sentences, you will find out how typography has become the star of the visual communications industry and why it is so important for your company to invest in its own custom typeface.
A bespoke typeface elevates a brand's identity. But sometimes it is the financial benefit of going bespoke that really, truly, matters.
Parachute® is more than a type foundry. It is an experimental space, a typographic playground expressed in a design studio, showroom and concept store under one roof with our creative hub Typeroom®. A place to experiment, play and create. Our team is a small visionary group of type designers, graphic designers, font engineers and copywriters who have effectively collaborated with leading international organizations to incorporate complex custom type design into their brand’s strategic plan and convey their message in style. We use the power of typography to transform living brands to global brands and local leaders to next-generation global leaders. Our work has earned numerous accolades with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, German Design Awards, Communication Arts and many others.
REQUEST A QUOTE
If you would like to request a quote and talk to us about custom work or corporate licensing, get in touch and we will be more than happy to chat with you on how we can design the right typeface for your next project. Meanwhile, check out our Travel Book showcasing Parachute's bespoke typography around the world.
Get in touch
What is your type? An original typeface may prove to be a cost-effective solution for a large corporation but this may not always be the case for a small client. Thankfully, we offer a range of specialized options which may fit any budget and timeline.
1. ORIGINAL TYPE DESIGN
An original custom typeface is the ultimate solution for an organization such as UEFA, Eurobank or Benaki Museum which need a cohesive typographic language with distinct personality. It can be designed to fit any budget. You can buy unlimited licensing rights and own the typeface, or you can buy exclusivity for a shorter period. In the latter case and at the end of the license period, the licensing rights revert to Parachute® which, at its discretion, may add the typeface to its retail library.
2. CUSTOM MODIFICATIONS
We can tailor an existing typeface from our retail library to your precise specifications by modifying letterforms or adding new weights. This may include alternate letterforms, the addition of special characters such as icons, a logo or a signature. In one such case, we were commissioned by Bank of America to create a unique type system for the full spectrum of its brand identity. This type system includes letterform modifications of existing typefaces as well as creation of new condensed versions.
3. LANGUAGE EXPANSION
We have worked with several global brands like IKEA, National Geographic or Emirates to create a consistent brand identity for them in many different languages. If you want to expand in new markets, we have a strong in-house team of experts who can add new character sets for scripts such as Greek, Cyrillic, Arabic, Hebrew, Devanagari. For complicated scripts like Japanese or Chinese we collaborate with global type experts who can tailor a typeface by implementing solutions which fully respect current trends, heritage and culture.
4. MULTI-PLATFORM DESIGN
Be it analog, digital or spatial, we can create typefaces which perform equally well on a variety of environments. By combining our expertise in type design and font engineering we work for companies like Volkswagen to produce high performing typefaces which are legible across a wide spectrum of applications such as automotive display screens.
5. CUSTOM ENTERPRISE LICENSING
This includes a special corporate license for any of our commercially available typefaces, with no exclusivity rights. As an option we can edit the name of the typeface to accurately represent your brand.
6. WORDMARK DESIGN & LETTERING
One of the most defining elements of a brand is its logo. This can be either a symbol or a wordmark. We have worked together with companies like Pernod Ricard or Corsair to refine their existing wordmark or design a new one in order to strengthen the position of their brand nationally or internationally by localising their logo for global markets.
7. VARIABLE FONT DESIGN
The technology behind variable fonts enables a single font file to behave like an unlimited set of font styles. We are at the forefront of variable font development, having designed the first ever multiscript variable typeface with 3 axes. We can prepare your brand for the future by developing your custom typeface as a variable font.