ECLECTIC FONTS FOR LIVING BRANDS
Be it an original design, a redesign, a complex script for global markets or a variable font, our team has developed consistent, flexible, long-lasting custom typefaces for some of the world’s most iconic brands and institutions such as Bank of America, Apple, European Commission, National Geographic, IKEA, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
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The landscape of visual communication is changing. We have print in all different shapes and forms, digital platforms, physical backdrops, screens, wearables, all communicating in a multiple space global environment. Parachute® with its team of experts, will design your brand typeface with a cohesive visual language across the entire communication space and optimise its performance in virtually any environment. Imagining, creating and generating typefaces is our thing. We understand the needs of our clients beyond local markets, we translate the emotional aspects of your brand into the right typeface, we help you keep pace of the technology race and convey your message in style.
Recently, D&AD invited Panos Vassiliou, who was appointed President of the Type Design Competition, to write an article on how typography affects the visual language of a brand. Here, in a few sentences, you will find out how typography has become the star of the visual communications industry and why it is so important for your company to invest in its own custom typeface.
A bespoke typeface elevates a brand's identity. But sometimes it is the financial benefit of going bespoke that really, truly, matters.
Parachute® is more than a type foundry. It is an experimental space, a typographic playground expressed in a design studio, showroom and concept store under one roof with our creative hub Typeroom®. A place to experiment, play and create. Our team is a small visionary group of type designers, graphic designers, font engineers and copywriters who have effectively collaborated with leading international organizations to incorporate complex custom type design into their brand’s strategic plan and convey their message in style. We use the power of typography to transform living brands to global brands and local leaders to next-generation global leaders. Our work has earned numerous accolades with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, German Design Awards, Communication Arts and many others.
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If you would like to request a quote and talk to us about custom work or corporate licensing, get in touch and we will be more than happy to chat with you on how we can design the right typeface for your next project. Meanwhile, check out our Travel Book showcasing Parachute's bespoke typography around the world.
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The redesign of Grazia magazine was underway when we were asked to develop an original typeface for the client. According to the brief, the new custom typeface must be elegant, luxurious, sexy, vibrant, reflect the female sensitivity and take into consideration a modern woman who is more proud, more connected, more spontaneous, open-minded and eager to try a whole host of new products and services. Targeting this consumption-wise and well-educated woman, required a typeface that is not strictly based on classic forms, but incorporates several distinct elements that express a modern woman’s personality and the products she consumes. We designed a typeface in several weights which not only emphasized femininity but also reflects both the romantic as well as the dynamic side of the female personality.