Latest Buzz and typographic affairs. A transparent look into the world of Parachute®. New releases, events, lectures, workshops, exhibitions and multidisciplinary projects.
Since its inception, Parachute® has received more than 45 international distinctions including the esteemed Red Dot Grand Prix and TDC Certificate of Typographic Excellence. Additional awards were received by the European Design Awards, Tokyo TDC, German Design Awards, HiiiBrand, Granshan Awards, Communication Arts, Creative Review.
Be it magazines, books or newspapers, the work, the expertise and the bold approach to design of Parachute® Typefoundry has been featured in major publications around the world.
What started out as an online platform for the Typophile Generation, TYPEROOM developed into one of the most influential type blogs today as well as a creative hub and concept store in the historic centre of Athens/Greece. This is where culture meets typography!
We are a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. We have collaborated with several leading organizations since 2001 and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.
Our type library reflects the work of several talented designers, creatives, engineers and storytellers obsessed with type. Be it analog, digital or spatial, we use the power of typography to transform global brands.
Baba Au Rum - An Ode to Typography
Named as one of the World’s 50 Best Bars, Baba Au Rum is a destination for exceptional cocktails, crafted with hand-selected spirits sourced from around the globe. For their catalog and cocktail menu, we designed a typographic system set in multiple Parachute® typefaces, carefully composed to echo the bar’s layered identity - bold yet refined, classic yet experimental. Each letterform was chosen to complement the character of the drinks themselves: distinctive, expressive, and built on craft. This project is an ode to trailblazing typography and fine spirits - two worlds driven by precision, experimentation, and personality. A celebration of design that doesn’t just communicate, but sets the mood.
Design: Parachute®
Art Director: Manos Daskalakis
Typefaces: Parachute® Type Library