Latest Buzz and typographic affairs. A transparent look into the world of Parachute®. New releases, events, lectures, workshops, exhibitions and multidisciplinary projects.
Since its inception, Parachute® has received more than 40 international distinctions including the esteemed Red Dot Grand Prix and TDC Certificate of Typographic Excellence. Additional awards were received by the European Design Awards, Tokyo TDC, German Design Awards, HiiiBrand, Granshan Awards, Communication Arts, Creative Review.
Be it magazines, books or newspapers, the work, the expertise and the bold approach to design of Parachute® Typefoundry has been featured in major publications around the world.
What started out as an online platform for the Typophile Generation, TYPEROOM developed into one of the most influential type blogs today as well as a creative hub and concept store in the historic centre of Athens/Greece. This is where culture meets typography!
We are a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. Never content with the average, we manage to bridge the West with the East, the North with the South and combine tradition with innovation. We have collaborated with several leading organizations since 2001 and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.
Our type library reflects the work of several talented designers, creatives, engineers and storytellers obsessed with type. Be it analog, digital or spatial, we use the power of typography to transform global brands.
DIN Max goes Kinetic
Kinetic typography and motion design bring Parachute’s variable type system into the limelight with sleek and vibrant animations that flex PF DIN Max’s many qualities to the max.
Beetroot Design Group was commissioned by Parachute to bring DIN Max's digital supremacy into full frame. Eventually, the fierce, twice-awarded typographic short film -distinguished in this year’s European Design Awards 2022 and EBGE 2022 Awards- showcases our variable typographic system's flexibility and qualities in motion.
Impressive, utterly colourful and a pure joy to look at, the DIN Max kinetic presentation highlights the multiple advantages of Parachute's latest DIN instalment.
Ideal for digital and animated channels, DIN Max addresses the many typographic demands of today. Watch the video and test drive its expressive typographic prowess here.
Vimeo
European Design Awards 2022
https://awards.europeandesign.org/#/Winners/256869
EBGE 2022 Awards