Latest Buzz and typographic affairs. A transparent look into the world of Parachute®. New releases, events, lectures, workshops, exhibitions and multidisciplinary projects.
Since its inception, Parachute® has received more than 35 international distinctions including the esteemed Red Dot Grand Prix and TDC Certificate of Typographic Excellence. Additional awards were received by the European Design Awards, Tokyo TDC, German Design Awards, HiiiBrand, Granshan Awards, Communication Arts, Creative Review.
Be it magazines, books or newspapers, the work, the expertise and the bold approach to design of Parachute® Typefoundry has been featured in major publications around the world.
We are a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. Never content with the average, we manage to bridge the West with the East, the North with the South and combine tradition with innovation. We have collaborated with several leading organizations since 2001 and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Bank of America, Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.
Our type library reflects the work of several talented designers, creatives, engineers and storytellers obsessed with type. Be it analog, digital or spatial, we use the power of typography to transform global brands.
Instant Nudes x PF Marlet
With an exceptional use of one of our multi-awarded type system PF Marlet, the publishers of the INSTANT NUDES book present a curated selection of intimate instant photos. Some of the photographs are revealing, some more discreet. What they all have in common is their reverence for a beautiful body. Because of its authenticity, the medium of the instant photo is the antithesis of digital photography. Instant photos enhance the erotic-voyeuristic moment through their intimacy, uniqueness and materiality, often not perfect and therefore all the more authentic, provocative and yet differentiated. A modern and young look at eroticism beyond pornographic clichés—by photographers and individuals from all over the world. Emancipated and honest.
Publisher: Slanted Publishers
Design: Clara Hoppe
Release: August 2021