Latest Buzz and typographic affairs. A transparent look into the world of Parachute®. New releases, events, lectures, workshops, exhibitions and multidisciplinary projects.
Since its inception, Parachute® has received more than 35 international distinctions including the esteemed Red Dot Grand Prix and TDC Certificate of Typographic Excellence. Additional awards were received by the European Design Awards, Tokyo TDC, German Design Awards, HiiiBrand, Granshan Awards, Communication Arts, Creative Review.
Be it magazines, books or newspapers, the work, the expertise and the bold approach to design of Parachute® Typefoundry has been featured in major publications around the world.
We are a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. Never content with the average, we manage to bridge the West with the East, the North with the South and combine tradition with innovation. We have collaborated with several leading organizations since 2001 and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Bank of America, Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.
Our type library reflects the work of several talented designers, creatives, engineers and storytellers obsessed with type. Be it analog, digital or spatial, we use the power of typography to transform global brands.
A former lifestyle editor at large of CNN Greece, he infused his niche aesthetics and editorial instinct to the news outlet. The studio’s sole non designer and editor of our TDC awarded Marlet ANTIManifesto limited publication, Karnis is part of Parachute’s team as a storyteller of the studio’s many typographic adventures, a man of words who acknowledges that letters should be eligible, exquisitely designed and beautiful as life itself. Loukas Karnis is a journalist, content creator and Editorial Director of Typeroom, the ongoing typographic and graphic design journal of Parachute®. Early on, as a student at the Faculty of Communication and Media Studies, National and Kapodistrian University of Athens, he entered the Greek magazine industry where he developed a vital interest and love for typefaces and editorial design, for the aesthetics that should accompany the message. The former Editor in Chief of Esquire Greece, Karnis worked for Kathimerini, one of Greece’s most prominent newspapers, and for various advertising agencies as a freelancer on branding and copywriting.