Latest Buzz and typographic affairs. A transparent look into the world of Parachute®. New releases, events, lectures, workshops, exhibitions and multidisciplinary projects.
Since its inception, Parachute® has received more than 40 international distinctions including the esteemed Red Dot Grand Prix and TDC Certificate of Typographic Excellence. Additional awards were received by the European Design Awards, Tokyo TDC, German Design Awards, HiiiBrand, Granshan Awards, Communication Arts, Creative Review.
Be it magazines, books or newspapers, the work, the expertise and the bold approach to design of Parachute® Typefoundry has been featured in major publications around the world.
We are a digital type foundry and design agency, specialising in bespoke type design, corporate typefaces and lettering. We use the power of typography to transform living brands to global brands, enrich their identity and localise their language in emerging markets. Never content with the average, we manage to bridge the West with the East, the North with the South and combine tradition with innovation. We have collaborated with several leading organizations since 2001 and designed proprietary typefaces for some of the world’s most iconic brands and institutions such as Bank of America, Apple, European Commission, National Geographic, Ikea, Kraft Foods, UEFA, Samsung, Financial Times, Pernod Ricard, Ogilvy, Emirates.
Our work has earned numerous accolades around the world with top honours from TDC, Red Dot, European Design Awards, Tokyo TDC, HiiiBrand, Granshan Awards, Communication Arts and many others.
Our type library reflects the work of several talented designers, creatives, engineers and storytellers obsessed with type. Be it analog, digital or spatial, we use the power of typography to transform global brands.
Made in Athens 2018
For the fifth edition of Open House Athens, we were kindly invited to participate in the Made in Athens initiative, an event that hosts scheduled tours to some of the city’s most creative workplaces. Creators of innovative companies and studios present their premises to the public, giving visitors the opportunity to get a closer look at what they do and how they work. We gladly opened the doors of Typeroom, our studio located in the historic center of Athens, welcoming all curious creatives wishing to learn more about the art of typography. Each tour included a discussion on the symbolic power of typefaces and the art of type design, while guests were presented with posters specifically designed for the occasion. Final touches to the posters were printed on site using a classic letterpress printing machine as part of our demonstration of traditional printing processes.